Revista Hosteltur, monográfico: Hosteltur MICE 2026 - MICE tourism will grow between 1,5% and 2% annually over the next few years

Business events tourism is a growing market that generates substantial revenue for destinations that support its development, and Spain is a global powerhouse in this field. The destinations that stand out are those that have not just invested in infrastructure and improved connectivity, but have also made long-term commitments, designed strategies to attract and retain events, embraced technology and pioneered the path towards sustainability.